Chicago and Midwest brands get Google Ads and Meta management from NLOM's Sydney team, whose working day falls across the Chicago night. In a costly ad market, we steer budget toward the searches and audiences that produce revenue and repeat customers.
What we run for Chicago brands
US accounts use the same stack, tuned for a large, high cost-per-click market and US-dollar budgets.
Google Search & Shopping
Search, Shopping and Performance Max campaigns built around the queries that turn into sales, not just traffic.
02Meta (Facebook & Instagram)
Prospecting and retargeting on Facebook and Instagram, with audiences built from your own customer data.
03YouTube & video
Video that builds the demand your search campaigns then capture, planned as one funnel.
04Measurement & data
Our Customer Journey and Lifetime Value tools show every touchpoint and what each customer is worth over time.
Running US campaigns from Sydney
Our day is your night
Sydney is 15 to 17 hours ahead of Chicago depending on daylight saving. Our working day runs through your night, so bids, budgets and creative tests are adjusted before Chicago wakes up.
A crowded auction
Chicago is a big, competitive ad market, so cost per click can climb fast. We focus budget on the searches and audiences that turn into revenue rather than chasing volume.
Privacy, state by state
US privacy rules vary by state. We set up conversion tracking and consent handling to match where your customers are, so measurement stays reliable.
Areas we cover
Targeting can be set to a few city blocks, the Chicagoland metro or nationwide, per campaign.
Questions from Chicago
When can we talk to the team?
Late afternoon in Chicago is early morning in Sydney, so that is when calls are booked. The account itself is worked on through your night.
Why would a Chicago brand use a Sydney agency?
Because optimisation happens while you sleep. Bid changes, budget moves and new creative tests are done overnight your time, so each business day starts with fresh results.
Is everything billed in US dollars?
Yes. Google Ads and Meta accounts are set up in USD, and reporting is in dollars too.
How do we start?
With a free one-month audience snapshot that shows who your customers are and where the media opportunity is before you commit budget.