1st Party Data
Ingestion & Analysis
We ingest your website, CRM and transaction data and analyse who is genuinely converting - not who you assume is. That becomes the seed audience everything else is built from.
Seven ways we use your data.
Each one exists to answer a question the media plan needs answered before a dollar is spent.
2nd & 3rd Party Data
Data Overlay & Matching
External audience data is layered over your own segments and matched back, so you widen reach in Google Ads and Meta without losing the accuracy your first-party data gives you.
Flybuys Data
Competitor Insights & Basket Analysis
Unpacked by Flybuys gives us grocery and liquor purchase behaviour: what else is in the basket, who is buying the competitor, and whether advertising moved in-store sales.
Data Management
Audience Building and Matching
The Lotame data management platform builds, matches and activates segments, then pushes them straight into Google Ads and Meta as usable targeting rather than a slide.
Customer Journey
Online & Offline
Our proprietary Customer Journey tool tracks impressions across the Google Marketing Platform to show first, middle and last touch, and joins that to offline purchase behaviour.
Customer Lifetime Value
Know Your Customers
We value audiences on what they are worth over years rather than a single order, then feed that value back into bidding so budget follows the customers worth acquiring.
Custom Data Analysis
Our In-house Data Team Will Answer Your Business Questions
Anything the standard reporting cannot answer becomes a custom project. Our in-house data scientists build the analysis around your question, not around a template.
Target Flybuys audiences to drive in-store or online purchases.
Use Flybuys data to target your exact consumer profile. From there we can access an uplift report to understand the increase in purchases during the campaign period - the closest thing to a receipt that offline advertising has.
- Access to Flybuys data for grocery & liquor audiences
- Access to an uplift report to understand the impact of advertising if you are ranged in Coles
- Target Flybuys audiences via Facebook, YouTube, BVOD and Display
Know your exact audience, based on who visits your website
- Create audience personas based on high performing (converting) audiences
- Build behaviours from lookalike audiences
- Apply these audiences to campaigns and use audience-specific creative
Unpack multiple insights such as
- Offline and online customer journey
- Lifetime value
- Basket analysis
Additionally we work on custom data projects to bring solutions to any data challenges your business may be experiencing.
Audience personas, built and then actually used.
Lotame delivers flexible data solutions to future-proof connectivity and drive performance across all screens. Using the Lotame data management platform we understand your audience personas and their behaviours, group them, and serve each a specific message depending on their stage in the funnel - which is what lifts conversion rate.
Capturing your first-party audience data is one thing. Actually using that insight in your marketing strategy is the part that matters, and it lands as audience segments inside Google Ads and Meta.
Top Behaviours
What the data actually tells you.
A worked example of the output: who the audience is, what they index highest on, and the personas those behaviours group into. Every one of these becomes a targetable segment rather than a slide at the end of a deck.
Lifetime value report
An example of one of our custom data projects, built to understand a customer’s lifetime value. Understanding how to win over new customers and retain existing ones is key to a successful website. Using this analysis we can understand the lifetime value of existing customers, and how to bring in and retain new ones.
Revenue by buyer type
Understand revenue from active, lapsed and new buyers separately, then bid on each accordingly.
Top SKUs sold
Know which products are actually carrying the account before deciding what the ads should feature.
Flybuys uplift report
Measure the in-store purchase lift attributable to the campaign period, not just the online conversions.