Data
Next Level data
Data is what drives us forward. Our in-house data team takes the guesswork out of media buying. We know what works based off of consumer behavior.
- 1st Party Data – Ingestion & Analysis
- 2nd & 3rd Party Data – Data Overlay & Matching
- Flybuys Data – Competitor Insights & Basket Analysis
- Data Management – Audience Building and Matching
- Customer Journey – Online & Offline
- Customer Lifetime Value – Know Your Customers
- Custom Data Analysis – Our Inhouse Data Team Will Answer Your Business Questions
1st Party Data
Ingestion & Analysis — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit.
2nd & 3rd Party Data
Data Overlay & Matching — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit.
Flybuys Data
Competitor Insights & Basket Analysis — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit.
Data Management
Audience Building and Matching — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit.
Customer Journey
Online & Offline — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit.
Customer Lifetime Value
Know Your Customers — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit.
Custom Data Analysis
Our Inhouse Data Team Will Answer Your Business Questions — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit.
Target Flybuys audiences to drive in-store or online purchases
Access to Flybuys data for grocery & liquor audiences
Access to uplift report to understand impact of advertising if you are ranged in Coles
Know your Exact Audience based on who visits your website
Create audience personas based on high performing (converting) audiences + create behaviours from lookalike audiences
Apply these audiences to campaigns and use audience specific creative
Unpack multiple insights such as:
- Offline and Online Customer Journey
- LifeTime Value
- Basket Analysis
Additionally we work on custom data projects to bring solutions to any data challenges your business may be experiencing
Target Consumers using
Use Flybuys data to target your exact consumer profile.
Using this, we will be able to access an uplift report to understand increase in purchases during the campaign time period.
Target Flybuys
audiences via
Facebook, Youtube,
BVOD, Display
audiences via
Facebook, Youtube,
BVOD, Display
revenue from:
Active, Lapsed
& New buyers
SKUs sold
Report
Lotame delivers flexible data solutions to future proof connectivity and drive performance
across all screens.
Using Data Management Platform Lotame – will understand your Audience Personas and their Behaviours Via this Audience insight tool.
Top Behaviours
LIFETIME VALUE REPORT
An example of one of our custom data projects to understand customer’s lifetime value
Understanding how to win over new customers and retain existing ones is going to be key to a successful website.
Using this analysis we can understand the LTV of existing customers and how to bring in and retain new customers