NLOM - Next Level Online Marketing
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Google and Meta first,
then everywhere else.

Google Ads and Meta are our core platforms and where most client budget sits. Both are planned, bought and optimised in-house, then the same audience model extends into the fourteen other channels below. Whether you're new to paid advertising or running an enterprise omnichannel program, the plan is built from audience data and measured against customer value - never against a channel wish list.

Friends looking at a phone together, representing NLOM's Facebook & Instagram channel
02  /  Core platform

Meta

Facebook & Instagram

Increase reach and frequency amongst your target audiences where they spend their time, with education content at the top and conversion content at the bottom of the funnel.

Formats
  • Feed & Stories
  • Reels
  • Carousel
  • Catalogue / DPA
Targeting
  • Interest & behaviour
  • Lookalikes
  • Retargeting pools
  • First-party segments

Extending the plan

Once Google and Meta are performing, the same audience segments extend into the channels below - added when the audience is there to justify them, not to pad a plan.

Person absorbed watching online video content, representing NLOM's YouTube & Online Video channel
03

YouTube & Online Video

The world's second largest search engine. Bumpers deliver near-total view-through for penetration; in-stream gives the longer story. Combined, they deliver maximum impact across the same audience.

Formats
  • Bumper - 6s non-skippable
  • In-stream - 15s skippable
  • Shorts
  • Connected TV
Targeting
  • In-market segments
  • Affinity audiences
  • Channel & content
  • Demographic overlays
Media strategist focused on data and screens, representing NLOM's Programmatic Display & Video channel
04

Programmatic Display & Video

Enter your audience's content journey as they explore news and leisure. High-impact placements chosen for visibility, bought against audience signals rather than site lists alone.

Formats
  • High-impact display
  • Outstream video
  • Native
  • Digital audio
Targeting
  • DMP audience segments
  • Contextual
  • Retargeting
  • Geo-fencing
Young creator filming content on a phone, representing NLOM's TikTok, Pinterest & Snapchat channel
05

TikTok, Pinterest & Snapchat

Reach younger, content-hungry audiences with authentic-feeling video, and catch people at the inspiration stage while they are actively planning purchases.

Formats
  • In-feed video
  • Promoted Pin
  • Spark ads
  • Collection
Targeting
  • Interest graph
  • Trend & hashtag
  • Audience segments
  • Lookalikes
Person listening to audio through headphones, representing NLOM's Spotify, Podcasts & Radio channel
06

Spotify, Podcasts & Radio

Deliver the right message to the masses. Radio remains one of the strongest channels for brand loyalty - those who listen, listen often. Podcasts add trusted host endorsement.

Formats
  • 15s & 30s spots
  • Host read-outs
  • Audio & video ads
  • Podcast sponsorships
Targeting
  • Station & network
  • Specific podcasts
  • Audience interests
  • Daypart
Family watching television together at home, representing NLOM's Television & BVOD channel
07

Television & BVOD

Build your brand while your audience relaxes at home. Be seen alongside the biggest shows on air and on demand, with reach and frequency modelled before a dollar is committed.

Formats
  • 15s & 30s non-skippable
  • Free-to-air spots
  • BVOD pre-roll
  • Sponsorships
Targeting
  • Specific shows
  • Specific dayparts
  • Interest-based audiences
  • Loyalty data audiences
People in a lively city street environment, representing NLOM's Out of Home & Cinema channel
08

Out of Home & Cinema

Own the share of voice at street level. Programmatic DOOH puts your brand on the right format at the right moment; classic billboards and cinema deliver uninterrupted impact.

Formats
  • Large & medium billboards
  • Street furniture
  • Shopper panels
  • 30s / 60s / 90s cinema
Targeting
  • Location proximity
  • Time of day
  • Retail catchment
  • Film & festival selection
Magazine spread showing branded editorial placements, representing NLOM's Publications channel
09

Publications

Use editorials to tell the story of your brand. Build brand authority and awareness through some of the most trusted sources online. Don't just tell people how good you are, let someone else tell them.

Placements
  • Broadsheet
  • News.com.au
  • Urban List
  • Concrete Playground
  • Delicious & Taste
Also
  • Body + Soul
  • Kidspot
  • 9Honey
  • Mamamia
  • And many more
Grid of mobile in-app advertising formats on phone screens, representing NLOM's Apps channel
10

Apps

Drive awareness and conversions from your target audiences where they spend time. A unique ad experience and creative format wherever your audience is connected.

Placements
  • In-app
  • Mobile web
  • Games
  • Interstitial & rewarded
Purpose
  • Awareness
  • Consideration
  • Conversion
  • Creative tailored per platform

How engagements are structured

Snapshot

A no-cost starting point for brands that want evidence before committing budget.

  • One month of DMP audience profiling
  • Website audience insight report
  • Targeting recommendations
  • No lock-in

Growth

For businesses scaling a focused set of channels with tight measurement.

  • Strategy & channel mix
  • Campaign build and buying
  • Customer journey reporting
  • Fortnightly optimisation reviews

Omnichannel

Full-funnel programs across digital and traditional media at national scale.

  • Integrated digital + traditional plan
  • Lifetime value modelling
  • Creative format strategy
  • Dedicated account and campaign team

Not sure which channels you need?

Start with the free one-month audience snapshot. We'll show you where your buyers actually are before recommending a single placement.

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