The holy grail of media buying has always been to only pay for the ads that deliver results. Online media promises to reach relevant audience only. However, it still
falls short for many advertisers. Why? Context !
Much of what is essential may at first seem
concealed, however with the right
media planning and buying relationship
it is within reach.
Understanding what lies beneath the surface
of the media environment is a relatively new
phenomenon and has only become possible
with latest technological innovations.
This technology has revealed that at the heart
of every successful contemporary
media strategy is an understanding of context.
Revealing the nature of
how and where your target audiences seek
information, and their desired outcomes
should drive every new media strategy.
Delivering the right messages
in the correct context is the next level in
online media. It is also our name and