Drinks & Retail
Brand campaign across screens
Search, social and BVOD sequenced around a single audience model - cost per acquisition down, share of voice up.
Google and Meta,
bought on data.
NLOM is a Sydney advertising agency built around the two platforms that carry most of the buying decision: Google Ads and Meta. We plan, buy and optimise both in-house on our own customer journey and lifetime value technology, then extend the plan into video, programmatic, audio, TV and out-of-home wherever the audience is. Big agency thinking, boutique agency agility.
We make the complex simple - without the agency mark-up.
Since 2012 we've been giving Australian businesses genuine clarity on what their Google Ads and Meta spend returns. Every campaign is built on audience data, measured against customer lifetime value, and reported in plain English - so you can scale with market trends instead of chasing them.
- 2012
- Independent & Sydney-based since
- 16
- Channels bought in-house, led by Google and Meta
- 1 mth
- Free DMP audience snapshot for new clients
Google and Meta, run in-house.
Two platforms carry most of the buying decision. They are where the majority of our clients’ budget works hardest, and where our planning, buying and optimisation live.
01 / Core platform
Google Ads
Capture demand at the moment of intent. Search, Shopping and Performance Max built around margin rather than clicks, with feed management, remarketing and geo and audience-segment targeting handled in-house.
Search adsShoppingPerformance MaxRemarketingFeed management
Search · Shopping · Performance Max · Display
02 / Core platform
Meta
Increase reach and frequency where your audience already spends its time. Facebook and Instagram in-feed, Stories and video, with the targeting crafted around the message we need to land at each stage of the funnel.
FacebookInstagramIn-feedStoriesVideo
Facebook · Instagram · In-feed · Story · Video
Then we extend the plan.
Once Google and Meta are working, the same audience model extends into every other channel your customer uses - all bought in-house, never resold.
03
YouTube & Online Video
The world's second largest search engine. Bumper and in-stream formats combined so the message lands, then lingers.
YouTube · CTV · Social video 04Programmatic Display & Video
Display and video bought against audience signals, following your customer through their content journey.
Display · Native · Video 05TikTok, Pinterest & Snapchat
Younger, content-hungry audiences reached with authentic-feeling video and highly visual formats.
TikTok · Pinterest · Snapchat 06Spotify, Podcasts & Radio
Reach your audience where they listen, including host read-outs from voices they already trust.
Spotify · Podcasts · Radio 07Television & BVOD
Be seen with the biggest shows on air and on demand, with reach and frequency modelled before a dollar is spent.
7 · 9 · 10 · SBS On Demand 08Out of Home & Cinema
Programmatic and classic billboards, street furniture, shopper panels and the big screen, bought on proximity.
DOOH · Large format · Cinema 09Publications
Brand authority through trusted editorial. Don't just tell people how good you are, let someone else tell them.
Broadsheet · News.com.au · 9Honey 10Apps
Unique ad experiences and creative formats wherever your audience is connected, in-app and in-game.
Apps · Mobile web · GamesOur MarTech stack, live in weeks - not months.
We go further than buying media. Our proprietary Customer Journey and Customer Lifetime Value platforms sit alongside our data management platform, feeding proven audience segments straight into your Google Ads and Meta campaigns - decisions you can act on this week.
- Customer JourneySee every touchpoint that contributed to a sale, not just the last click.
- Lifetime ValueValue audiences on what they're worth over years, then bid accordingly.
- Data Management PlatformEnterprise audience profiling and segmentation on your own first-party data.
- Live ReportingPlain-English dashboards covering media cost, fees and outcomes in one place.
Selected work
Services
Lead quality over lead volume
Lifetime value scoring rebuilt the bidding strategy so spend followed the leads that actually closed.
E-commerce
Full-funnel scale-up
Programmatic and paid social built the top of funnel while Shopping and PMax converted the demand created.
“NLOM have unlocked incremental value from our data, making it easy to interpret, understand and derive insights from. Their data technologies are truly ahead of the game in this space.”
How we work
- 01
Audit & snapshot
We profile the audience already on your site and benchmark current media performance.
- 02
Strategy
Channel mix, budget split and measurement framework, modelled against customer value.
- 03
Activate
Google Ads and Meta live first, then the supporting channels - all executed in-house.
- 04
Optimise & report
Weekly optimisation and transparent reporting, evolving the plan as the market moves.
Questions, answered
Straight answers about how a Google Ads and Meta agency in Sydney actually engages.
Is NLOM a Google Ads and Meta agency?
Yes. Google Ads and Meta are our core platforms and where most client budget sits - Google Search, Shopping and Performance Max, and Facebook and Instagram across in-feed, Stories and video. Both are planned, bought and optimised in-house, never outsourced or resold. We extend the same audience model into video, programmatic, audio, TV and out-of-home when the audience is there to justify it.
What does a data-driven media agency actually do differently?
We start with your first-party audience data rather than a channel wish list. Our data management platform profiles who is already converting on your site, our customer journey tool shows which touchpoints moved them, and the Google and Meta plan is built backwards from that evidence - so budget follows value, not habit.
Which channels can NLOM plan and buy?
Google Search, Shopping and Performance Max and Meta first, then YouTube, TikTok, Pinterest, Snapchat, programmatic display and video, publications and editorial, apps and in-game, Spotify and podcasts, radio, BVOD and free-to-air television, cinema, digital out-of-home and classic billboards - all planned and bought in-house.
How quickly can we get started?
Our marketing technology stack is implemented in weeks, not months. Most clients have a working audience snapshot inside the first month and live Google and Meta campaigns shortly after strategy sign-off.
What is the free DMP snapshot?
New clients receive a one-month audience snapshot of their website at no cost. It profiles the real audience visiting you - demographics, interests, purchase intent - and turns that into a concrete recommendation for your next round of Google and Meta targeting.
Do you work with small businesses or only large brands?
Both. We run tightly focused Google and Meta campaigns in single geographic areas and niche markets, and we run enterprise omnichannel programs at national scale. The methodology is the same; the media weight is not.
How is reporting handled?
You get industry-leading reporting tools plus our proprietary customer journey and lifetime value dashboards, reported in plain English. Fees, media costs and results are shown transparently - that transparency is why the agency was started in 2012.
Let's grow your brand intelligently.
Start with a free one-month audience snapshot of your website. No lock-in, no jargon - just the data behind who's actually buying from you.