Campaigns built
on evidence.

Challenge

Rapidly grow Alpha H Skincare direct to consumer channel revenue within a competitive retail market.

• Grow Revenue (40% growth)
• Acquire New Customers
• Increase Lifetime Value

Approach

Using our tech stack and an omni channel strategy to address the 3 key challenges.

Understand the customer journey and utilise Lotame data management platform.

Results

+102%

Increased conversion rate

+186%

Increase online revenue

Channel Used

Challenge

Drive an increase of revenue both online and offline (Coles + Woolworths).

Convert soft-drink consumers to Remedy Drinks consumers.

Get customers to keep coming back and buying online.

Approach

Offline Sales: Ran an awareness campaign across digital channels targeting soft-drink consumers and anyone that buys drinks from the grocery store.

Online Sales: Targeted education and conversion campaign to bring consumers to buy online and subscribe to receive regular orders.

Results

+32%

Increased conversion rate

+23%

Increase online revenue

Channel Used

Challenge

Increase awareness of the Brown Brothers Moscato range to 18 – 30 year olds in a challenging market with new competitors stealing share of voice ie RTDs and Seltzers.

Approach

We combined the use of Flybuys data to target consumers buying competitor beverages combined with using channels to best target a Gen Z / Millennial Audience.

We were able to track sales through Flybuys activity and benchmark awareness through Facebook.

Results

+9%

Uplift in brand recall

+31%

Increased in in-store sales of active customers

+104%

Increased in in-store sales of lapsed customers

Channel Used