Case Studies
Case Studies
Alpha-H
Remedy Drinks
Brown Brothers
ALPHA-H
Drove an increase in revenue after experiencing a plateau for a few years
Challege
Rapidly grow Alpha H Skincare direct to consumer channel revenue within a competitive retail market.
- Grow Revenue (40% growth)
- Acquire New Customers
- Increase Lifetime Value
Approach
Using our tech stack and an omni channel strategy to address the 3 key challenges.
Understand the customer journey and utilise Lotame data management platform,
Results
Increased conversion rate
%
Increase online revenue
%
Channel Used
Facebook + Instagram
Google Search + Shopping
Youtube
Display Remarketing
REMEDY DRINKS
Convince sugary drink consumers to switch to Remedy Drinks
Challege
Drive an increase of revenue both online and offline (Coles + Woolworths).
Convert soft-drink consumers to Remedy Drinks consumers.
Get customers to keep coming back and buying online.
Approach
Offline Sales:
Ran an awareness campaign across digital channels targeting soft-drink consumers and anyone that buys drinks from the grocery store
Online Sales:
Targeted education and conversion campaign to bring consumers to buy online and subscribe to receive regular orders
Results
Increased conversion rate
%
Increase online revenue
%
Channel Used
Facebook + Instagram
Google Search + Shopping
Youtube
Display + Display Remarketing
BROWN BROTHERS
Increased awareness and sales in a declining market
Challege
Increase awareness of the Brown Brothers Moscato range to 18 – 30 year olds in a challenging market with new competitors stealing share of voice ie RTDs and Seltzers.
Approach
We combined the use of Flybuys data to target consumers buying competitor beverages combined with using channels to best target a Gen Z / Millennial Audience.
We were able to track sales through Flybuys activity and benchmark awareness through facebook
Results
Uplift in brand recall
%
Increased in in-store sales of active customers
%
%
Channel Used
Facebook + Instagram
Google Search
Youtube
