Who Should You Be Reaching With Your Media?
We are Next Level Online Marketing, a Digital Media Agency in Melbourne. We find this topic is crucial when determining the success of an advertising campaign. If the most important thing is customers to a business, then the most important thing for an ad campaign is the Audiences and how they are communicated with.
Who do you want to reach?
With a combination of traditional above-the-line, below-the-line, ambient, paid digital and social marketing, you can reach almost anyone on the planet. Both the science and art of Media buying is ensuring that you have a laser-like focus on only those you want to reach. Our goal is to help you more clearly define who you want to reach prior to campaign development, using both your historical data and our third party online resources. We will then use live campaign analytics to further refine this target audience and an accurate attribution model. By continuing to refine our approach, we increase the opportunities to extend your reach.
‘I don’t know yet, but I’ll find out’
Your product, service or cause is unique and deserves a unique media strategy. Yes, there may be lessons to learn from observing your competitors, or similar clients we have worked with, however, as they say, ‘a soufflé doesn’t rise twice’. Copying your competitors or repeating what you have done in the past will (at best) create diminishing returns. The people you want to reach respond to creativity, originality and authenticity. Working with Next Level Online Media allows you to view your media strategy with fresh eyes, and possibly a more qualified perspective. And don’t be surprised if you hear us say ‘I don’t know yet, but I’ll find out’, as we prefer honesty and client specific empirical research over hubris and arrogance.
When you get reach right
When your target audience is exposed to the right messages, in the right context, across multiple channels, the right amount of times…magic happens. You start to move beyond measuring statistics and begin to focus on hard analytics.
To understand how this might look for you, contact Next Level Online Marketing today and arrange a discussion with our Digital Media Agency based in Melbourne.